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BMW GINA Light Visionary Model


Picture of the BMW Gina Light ModelCheck out the video below for BMW’s awesome new technology for this shape shifting, flexible-shell GINA Light model. This is really an extraordinary innovation from BMW, and I could see this revolutionizing the way cars are made and how people think about designing them.

GINA stands for “geometry in adaptations.” In the video, Chris Bangle discusses the background thinking that went into this technology and what their vision is for it. Bangle says they came to they realization that they wanted to “let materials talk in a different manner.” This material really evokes an organic feel and emotion to the car.

Bangle says the GINA philosophy is about “being flexible…thinking flexible..context over dogma.” I really like this.

What do you think about this GINA Light model? Check out the video below to see what I’m talking about.

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