The Ford Fiesta ECOnetic is a 65 mpg car that runs on a 1.6 liter, four cylinder, 89 hp, turbo diesel engine. Unfortunately, the car is only for sale in the United Kingdom now, and there are no plans to bring it to the United States.
So you’re telling us there’s a very well-designed, fuel-efficient car (and it’s made by Ford), but it won’t be available in the US? WHY?
BusinessWeek says this is because consumers in the US have been conditioned to believe that Diesel is a dirty fuel, since many heavy trucks use it. A few other limiting factors are that diesel is heavily taxed at the state level, and we have limited capability to refine this type of fuel.
Hopefully people are smart enough to realize that diesel doesn’t deserve a bad reputation, especially if it is clean and helps with our fuel efficiency. What do you think?